Suempresa rebrand
Client_ Suempresa
Agency_ WHG
Creative direction_ George Walters
The rebrand for Suempresa was essential to breathe new life into the company’s identity and reposition it for the future. The previous branding was fragmented, with elements that felt disjointed and failed to convey a cohesive message. In a rapidly changing tech landscape, Suempresa needed a fresh look that not only captured its energetic and forward-thinking approach but also resonated with both long-time customers and new audiences. The rebrand allowed us to streamline the visual language, ensuring consistency across all platforms - from the website and UI to advertising and customer touchpoints.
Working with a brilliant creative director I design directed the look and feel of the new brand; choosing a new typeface and colour scheme through to the full identity, including the logo, fresh illustration style, detailed UI design and animated elements.
Responsible for
- Art & design direction
- UI/UX design
- Copywriting
- Branding
- Campaign assets
- Animation
- Illustration
Design
This new, modern identity was designed to better align with Suempresa’s dynamic vision of being a leader in Mexico’s web hosting and tech industry. It showcases the company’s commitment to progress while staying true to its roots, and sets a strong foundation for future growth. Typography was revamped to be fun and friendly, making it more approachable. I also redesigned the logo, highlighting "empresa" (which means 'business') with a distinctive bar - a design element that carries through the site to connect typography with the visuals seamlessly.
Illustration style
I took what was familiar - the original illustration-heavy style and refreshed it with a modern, vibrant, and energetic approach, inspired by Mexican themes that reflect the company’s roots. Each illustration is digitally hand drawn and framed within the icon version of the Suempresa logo as a background and for the ubiquity of the brand. I created dozens of individual illustrations and scores of new icons.
Social campaigns
The new branding extends into advertising visuals, including Meta and PPC ads, ensuring a cohesive, fresh look across all touchpoints.
UI design
The user interface was also completely redesigned from the ground up to be simple and streamlined, allowing the detailed imagery to shine without feeling overwhelming. A versatile system was created, featuring a range of color schemes that are AA accessible, ensuring inclusivity for all users. Wireframes were drafted in Figma before being built in a custom CMS system.
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