GPA Global Intranet Branding & Campaign
Client_ GPA Global
Agency_ This is Home
Creative direction_ Ben King
GPA Global, a leader in the packaging industry, faced a unique challenge: they possessed a wealth of knowledge and expertise, but lacked a centralized platform to share and harness this information internally. Despite their extensive skills in packaging, the company needed a way to "unbox" this potential, ensuring that every employee could access, contribute to, and benefit from the collective knowledge within GPA.
The Solution: Unfold – An Intranet for Discovery and Connection To address this challenge, we developed "Unfold," a dynamic intranet platform designed to be GPA's internal hub for networking, knowledge-sharing, and resource distribution. The name "Unfold" reflects the transition from GPA's familiar world of packaging and folding to a new phase of opening up and sharing. It symbolizes the idea of revealing the rich information and opportunities that were previously tucked away, now accessible to all within the company.
Key outcomes involved a design of the Intranet itself along with a supporting branded launch campaign to communicate the site internally.
Responsible for
- Art & design direction
- UI/UX design
- Copywriting
- Branding
- Campaign assets
- Animation
The centerpiece of the Unfold campaign is an abstract box net, constantly unfolding and rendered in a variety of materials. This visual metaphor captures the essence of the campaign – the continuous reveal of new information and the limitless possibilities that lie within GPA's collective expertise.
The unfolding box net is depicted in a range of textures and colors, representing the diversity of ideas and materials within GPA. This vibrant design injects energy into the campaign, making the launch of the intranet an exciting event rather than just another tool rollout.
The Unfold intranet and its accompanying campaign are more than just a technical solution; they represent a cultural shift within GPA Global. By creating a platform that unveils the company's growing collective knowledge and resources, employees are empowered to connect, share, and grow together.
Inspired?
If you'd like to discuss an opportunity please email me with a brief outline of your project and we'll take it from there. You can also see what I get up to on social media.
