WorkplaceGO logo identity
Client_ Konica Minolta
Agency_ Indicia Worldwide
Creative direction_ Tristan Pride
Design direction_ Barry Redford
Konica Minolta were launching their own Teams app and needed a strong identity that embodied 'ongoing collaboration'. After dozens of iterations I put forward a solution streaming from the relationship between the G and O which, when edited together, formed a timeless infinity loop. The client and major stakeholders were very happy with the simple and clear execution of the idea.
Responsible for
- Art & design direction
- Logo Design
- Artworking of brand assets
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